CV
Publications and Presentations
Jackson-Martinez, S. and Zibell, K. (2022), The Myth of The Pipeline Problem: Creating a Diverse and Thriving Team. Ethnographic Praxis in Industry Conference Proceedings, 2022: 271-272. https://doi.org/10.1111/epic.12129
Product Managers & UX Research: How Bridging the Experience Gap Can Propel Teams Forward. Webinar. Product Management Today www.productmanagementtoday.com March 2022
Check Your Bias: How to Moderate Research Sessions with an Inclusive Approach. Article. Answerlab www.answerlab.com November 2021.
Choose the Right UX Metrics to Show Business Results. Presentation. World Usability Congress. Graz, Austria. October 2021
How do we get there? Building a DEI User Research Practice - Starting Today Webinar. AnswerLab www.answerlab.com. July 2021
Diverse, equitable, and inclusive user research: a framework for today and tomorrow White Paper. AnswerLab www.answerlab.com. May 2021
Next Steps in Inclusive Research: How to Bridge the Experience Gap. Webinar. AnswerLab www.answerlab.com May 2021
Understanding the experience gap: the next step in creating inclusive user experiences Article. AnswerLab www.answerlab.com April 2021
How to Incorporate UX Research into Every Stage of the Design-Thinking Process. Article. AnswerLab www.answerlab.com. March 2019
Designing Evocative Signature Moments. Panel member. Forrester CX SF 2018, San Francisco, USA. October 2018
Designing Evocative Signature Moments. Panel member. Forrester CX NYC 2018, New York City, USA. June 2018
Choosing the Right UX Metrics for Business Impact. Presenter. UXPA Boston 2017. Boston, USA. May 2017.
Effective and Efficient: Conducting UX and Design Reviews. Article. UXPA Magazine. November 2016.
Dell Social Net Advocacy Dashboard. Social Media Leadership Award - Category Champion. User Experience Lead and Designer. #Social Media Leadership Awards 2013. The Wharton School, University of Pennsylvania | Philadelphia, PA
Seven UX Best Practices for Community Design. Article. UX Magazine. January 2011
Klare's “useful information” is useful for Web designers. ACM J. Comput. Doc. 24, 3 (Aug. 2000), 141–147. https://doi.org/10.1145/344599.344641
Case Studies on Medium
Designing an Omni-Channel User Experience
Designing a Habit-Forming Digital Product
Conducting a Design-Thinking Ideation Workshop: Generating Feasible Solutions to User Problems
From Idea to Beta: Designing and Launching an MVP Digital Healthcare Product for Caregivers
Creating and Implementing a Digital Marketing Strategy to Meet a Growing Market’s Needs
Improving The Digital Buyer’s Journey With Click-to-Chat to Increase Sales
Designing a Human-Centered Digital Strategy and UX Design to Drive Results
Authoring UX Research Roadmap to Align with Product Strategy and Development Lifecycle
Travel Writing, Speaking and Workshops: Take Your Big Trip Founder
How to Take a Big Trip: Plan Your Own Gap Year. Presentation. SXSW Interactive 2015. Austin, USA. March 2015
Travel with a Purpose: Changing Careers, Changing Lives. Panel Member. The Asia Society. San Francisco, USA. January 2014.
Travel with a Purpose: International Career Night. Moderator. The Asia Society. San Francisco, USA. November 2013.
Meet Plan Go 2012. A conference for Americans who want to take a gap year, but don’t know how. Organizer. San Francisco, USA. October 2012.
Letting Go on the Ganges. Essay. The Best Women's Travel Writing, Volume 8: True Stories from Around the World. Travelers Tales Publishing, San Francisco, USA. 2012
Coloring within the Lines. Essay. Travel Stories from Around the Globe: Discoveries, Insights, and Adventures from the Members of Bay Area Travel Writers. BATW Publishing. San Francisco, USA 2012
AFAR.com and magazine. Ambassador (content writer). San Francisco, USA. 2011-2014