Reviewing the UX of a B2B Site as part of a Digital Marketing Strategy

GOAL

Conduct a UX audit of the current B2B software site to see how well it met current business goals and usability principles. Make recommendations on how to improve the site and enhance performance.

My Role

UX consultant who reviewed the website and made recommendations.

UX Audit Example

PDF of audit>

Tools

Google Slides

Team

I worked with a project manager at Mahalo Digital who supplied the project brief and a content strategist who reviewed the audit and implemented the recommendations.

Related Examples and Case Studies

UX Audit: Eetclub.nl