Kristin brings personas to life with data, user-centered workshops, and purpose-based design-thinking. She reviews market and user research, industry trends, best practices, and works closely with teams of stakeholders and users to define:
- who the users are
- what their responsibilities, motivations, and environment are,
- what is success for them, and
- what information and functionality is critical for their success
Kristin runs day-long workshops where she leads teams through persona development and design concepting that leads teams to an actionable list of MVP requirements based on the persona needs.
"The project is a new portal, replacing a 10+ year old system, and the audience was 30+ people. I was concerned that the size of the team would be an impediment in getting anything accomplished, but Kristin is so good at what she does, the workshop was a resounding success. Kristin did a wonderful job and all participants were just gushing with praise for her, the content and the exercises she ran."
- Laurie T, VP of IT at enterprise software company